Working in Digital Media Week 8

Hey hey hey!!

Unfortunately, this week’s guest speaker canceled on us again…it is just as well that we are not weak minded!

Once again, we were asked to watch a video, not my favourite thing to do but it has to be done…

Simoné Legno

TokiDoki Logo
TokiDoki Logo

Simoné is a designer from Rome, Italy. He is well known for his unique characters and colorful style. His passion has grown into a global brand. Simoné works for TokiDoki. TokiDoki (‘sometimes’ in English) is the Japanese inspired lifestyle brand featuring the designs of Simoné. The company produces apparel and other products using art and iconic characters.


He started by learning Illustrator and then started to use Flash to animate his designs. He set up a personal website to act as a portfolio of sorts and a place to display his art. He also worked freelance doing  jobs for different companies. He was fortunate enough to meet he right people, at the right time and in the right place and everything took off from there.

His main influences come from Japan. In Japan, animation is like showing their real life . He also takes elements of design from Italy. For advise, he says to keep improving everyday. Do not be afraid to be insecure and want yourself to get better and to always be humble because there is always someone better out there.


Kevin’s Korner

This was fantastic, if only we had the opportunity to meet his guy. He started with nothing and now has it all in his hands. Extremely impressive career to date. Watching the video this time was completely different to the last time. There was so much more taken from this. Again, this is the type of work that I would love to get into. Seeing that he uses Adobe Illustrator to create his visions is fantastic because normally you need to know how to use different animating programs to create a figure. This makes it easier for everyone because, in my opinion, Illustrator is a fantastic program and after watching this, it just got a heap load better.

‘Till the next time…


Working in Digital Media Week 7

Hey hey hey!!

This weeks guest speaker is Fiona Kelly from Glimmer Digital Design, which is her own business. Fiona is also part of FLK Studio.

Fiona came in to talk to us about inspiration. There are many places out there that you can draw your inspiration from, all you have to do is know where it is and how to take certain parts and make it your own. Some of the projects she worked on include:

Scooter Island

Fiona done a couple of week research when she was creating this project. She looked at images of Vespas (the bikes) and advertisements for them. She also looked for retro sites for bikes and then looked at style elements.

Scooter Island Header Image
Scooter Island Header Image

Fat Kitty Films

Logo Design

Done her research on fonts and images. She looked up 1950 style fonts, then the styles and the colours. As the name of the company had a cat in it, she looked for pictures of cats and how she could involve this in the logo. Fiona told us that it would be wise to save all of your progress as you go on. Save each different design as this could come in handy later on on a different project.

Fat Kitty Films
Fat Kitty Films

Dublin Gay Theatre Festival

The previous website for the event had dull colours and bad user interface. She looked at other websites and festivals for reference.

Dublin Gay Theatre Festival
Dublin Gay Theatre Festival


Fiona was involved with creating a flash banner ad for the website. banner banner


The clients wanted Fiona to redesign their site using things that they liked.

Some advise that Fiona gave us was to look everywhere for inspiration and do our research relative to the projects that we are working on. She also told us not to really confine ourselves and to learn as much from all programs.

Talent is the desire to practice.

Kevin’s Korner

I absolutely loved this lecture!! I learned a lot from this. Graphic Design is something that I have in mind to work at later on after I complete college. I now know that nothing is really an original, but just pieces of other peoples work cut apart and put back together in their own specific way to make it their own. I hope that we get more guest speakers like this…

‘Till the next time…

Working in Digital Media Week 6

Hey hey hey!!

This week’s guest speaker bailed on us so we were asked to watch a video on creative inspiration.

Troika Design Group

Troika specializes in branding for television. The company likes to solve each problem with a project from a unique, creative point of view. When they are taking their images, they use a lot of contrast in the faces and more dramatic lighting to get a dramatic feel. When thinking creatively, the company prefer to think of ideas visually rather than writing them down. According to the workers, Troika is a fun, well oiled machine!

Troika have been involved with with many big name companies such as Fox, ABC, Oxygen, Starz, ESPN and Sportcentre. The agency is based in Hollywood, California. There are 25 people that make up Troika Design Group including designers, animators, producers and editors. It is a collaborative environment in that each group having their own work areas so that they can all work together, no matter the job title.

A primary focus at Troika is ‘Network Branding’. Network branding is when a connection is created between the channel or network and the audience. They do not limit their application of this perspective to graphic design. Troika has recently re-branded the Fox network. When creating new projects, especially for television use, they search through all of the other networks advertising, styles and effects so as they can create a more ground-breaking effect. The passion is to bring brands to life through the best of what design provides, which is a distinct expression of a brand’s position and value.

Kevin’s Korner

I didn’t really take much from watching this video. It is hard to get the information you want from people in this business when it is recorded. I would have liked to ask a few questions as I have an interest in this are of media.

‘Till the next time…

Working in Digital Media Week 2

Hey hey hey!

Geraldine Gray form the Department of Informatics was this weeks guest lecturer. She came along to talk to us about Learning Styles. On the agenda for the meeting was:

  • The relevance of learning styles in Digital Media
  • What does learning styles mean?
  • An explanation of the three channels of learning

5 Categories How People Learn

  1. Channel/Mode of learning How we take in information
  2. Cognitive strengths in learning – How we commit information to memory
  3. Manner/Style of learning – How people process information to understand it
  4. Personality type influences – How your personality effects the way you learn
  5. Types of learning behaviour – Different types of intelligence

Geraldine asked us to pick which of the following options suited us best.

Listening to a lecturer explain a concept
Doing exercises in class
Discussions in class
Reading notes after class / night before exam
Lab work
Looking at diagrams illustrating a concept
Working through notes with class mates
Doing continuous assessment

I chose Continual Assessment. This would indicate that I learn best when I am applying my skills in a physical manner.

1. Channel/Mode of Learning

There are three kinds of learning channels. Visual, kinaesthetic and auditory.

Auditory learners learn best by hearing information. Information if remembered more accurately if it is explained through speech. Tips for an Auditory learner can include recording classes, reading aloud and forming study groups.

Auditory learners are good at speaking on their feet, remembering names rather than faces and working with words. They are bad at reading quickly, time tests, reading silently and are easily distracted by sounds.
The average person has an attention span of 12 minutes.

Visual learners remember better by seeing information. The two types of visual learners are visual linguistic and visual spatial. Visual linguistics love the written word while Visual spatials love charts, videos, images etc. Tips for an Visual learner include visualizing the words or images, colour coding the notes and using charts and timetables.

Visual learners are good at dressing well, reading, creating mental photos and remembering faces rather than names. They are bad at working in an environment that has background noise, working under fluorescent lighting and working in a room that has drab colours.

Kinaesthetic learners learn best from doing something. They are hands-on people. Tips for Kinaesthetic learners include studying in short blocks of time, taking frequent breaks and engaging on field trips.

Kinaesthetic learners are good at sports, adventure vigorous motions. They are bad at hand-writing, sitting still and sticking with one activity.

We were presented with a number of questions, each with multiple answers. After I had chosen which answers that would suit me, I was put as being between kinaesthetic and visual.

2. Cognitive Strengths

There are three modes that information must be passed through.

  • Linguistic – note taking, models and diagrams; active learning abilities
  • Non-Linguistic – uses mental images, metaphors, touch and movement
  • Affective – uses the power of feelings and/or emotions

3. Personality Type Influences

The best known model is Myers Briggs MBTI for personality tests. We each chose which groups we were in. I was in the INTP category. I = reflect, facts. N = trust intuition. P = open to new ideas, willing to change idea at last minute. T = logical, more rational. The INTP category is describes as : ‘Seek to develop logical explanations for everything that interests them. Theoretical and abstract, interested more in ideas than in social interaction. Quiet, contained, flexible, and adaptable. Have unusual ability to focus in depth to solve problems in their area of interest. Skeptical, sometimes critical, always analytical.

4. Learning Styles

There are four quadrants. Activist – Doing new experience, Pragmatist – See link to real world , Reflector – Consider all angles and Theorist – Convert into concepts.

Lectures should incorporate the four stages:

  1. Having a new experience
  2. Reviewing the experience
  3. Concluding from the experience
  4. Planning the next steps

5. Types of Learner Behaviour

Expands the conventional view of intelligence (language and mathematical skills) to other types of intelligence:

Verbal Linguistic               T.S Elliot
Logical-Mathematical        Albert Einstein
Musical                            Igor Stravinsky
Visual-Spatial                   Pablo Picasso
Bodily-Kinaesthetic           Roy Keane
Interpersonal                    Sigmund Freud
Intrapersonal                    Mahatma Gandhi
Naturalistic                       Charles Darwin

After this lecture, we ventured up to Rónán’s class. Here we looked at our next assignment, which requires us to create a book cover. The book cover should express who I am in a creative way. We are asked to illustrate our hobbies and interests through the use of imagery. I started to brainstorm for ideas. I want to do something simple but something that represented my character in the best possible way. I will more than likely use Photoshop to create this. I drew out a few ideas that came into my head. I took these home and worked on them further. I will put up my ideas and my final piece once they have all been submitted…there’s a few dodgy people out there ;).
We then moved onto Clodagh’s class. This is where we get to indulge ourselves with some Illustrator goodness. We started by downloading some files from Moodle that we were going to be using in the class.


We each made a circle on our artboard, followed by another circle. Using the text tool, we wrote the words ‘Yes’ and ‘No’. We made each of the fonts large and positioned them halfway on the circles and halfway off them. We turned the text into an outline. Then using the Pathfinder selected, we selected the exclude button. The direct selection tool allows us to change the circle from black to any colour that we wish.


Live Effects

We opened the surfboard file that we downloaded and selected it so as we can add an effect to it. I picked 3d, extrude & bevel. I changed the angle that the board was facing and added colour. I then created a number of circles that would resemble a shark bite. I then tried out different effects with other boards and shapes. Some of the results were very interesting!

Live Effects
Live Effects

Clipping Mask

We drew a face using the brush tool, added a background and applied a gradient to it. We drew a circle that would cover the face and selected clip mask. These are the results:

Clipping Mask1
Clipping Mask1

Clipping Mask2
Clipping Mask2

Well, that’s it for another week.I want to leave you with this fantastic song.

‘Till the next time!