Hey hey hey!!
So this week’s guest speaker is…Fiona Heart!<3! Fiona is involved with Palm Webstore EMEA, which is an e-commerce set up.
Fiona has spent the last 15 years in the Sales and Marketing sectors. Now, Fiona is solely focused on E-commerce.
Palm is a key innovator in smart phones.
Whilst with Palm, Fiona was required to drive and deliver financial targets and grow revenue, to create loyal and satisfied customers and also to provide market intelligence.
The Palm online store covers 16 countries. Here they sell hand held mobile phone devices and accessories. It also gives the customer the opportunity to contact the business for the likes of bulk orders. They also ensure that the background of the business such as dispatching of orders etc. You also need to be aware of fraud, you should verify the orders placed by contacting the customer.
Laws that control marketing
Data Protection and Privacy Law.
Accessibility – for the visually impaired etc…
CAN-SPAM Act (for use when marketing in the USA)
Brand and Trademark Protection
Online Advertising Law
What generates eStore traffic?
- Natural Visits
- Search Engine (85% of people navigate online using a search engine)
- Word of Mouth
You can also rent webspace on other affiliate websites. You simply pay the affiliate a percentage of commission if a product is sold as a result of this. It is also an idea to set up an email newsletter. This can help inform previous customers of your new products/services or show any offers.
Social media can also be used for marketing. Examples if this are Facebook, MySpace, Twitter and YouTube. Here you can post updates once or twice weekly. Keep the design of these pages simple and be clear, you need to keep your target audience in mind.
Hello! This week’s lecture was brilliant. I learned an awful lot from Fiona. I didn’t realise that we had to adhere to so many laws when running an eStore. It also gave me ideas on how to advertise products. Coincidentally, I am setting up a business with my partner that is going to start out online. Now I know what exactly I need to research to get the business off the ground. I hope to have it set up by the end of the summer (As soon as I am back from traveling). So, I shall keep you up to date with the progress of that.
‘Till the next time…
Hey hey hey!!
This weeks guest speaker is Maria Brown. Maria is a Careers Development Manager and is talking to us about interview skills in light of the interviews assignment that we have.
A few key points:
Grammar is very important on a C.V.
Achievements are also essential. You need to show what you have achieved.
NEVER PAINT A NEGATIVE PICTURE
Have examples of everything.
- Research the company – websites, word-of-mouth etc
- Look for job descriptions(Position) and specifications(Person)
- Work out a strategy
- Know everything that is on your C.V.
At the Interview
Questions that may be asked:
- Tell me about yourself? – Talk about college, hobbies or interets
- What do you know about the company? – Research
- Tell us about your work experience to date.
- Can you tell us your strong points? – Driven etc…give 200%
- Weak points? – Yes man, leading to too much work
- Tell us about your third level studies?
- What type of people do you find difficult to work with? – turn the answer round to be positive.
- Why do you want to work for this company?
- Where do you hope to be in 5 years?
- Can you tell us about any difficult situations that you have encountered?
- Can you give an example of when you have worked under pressure? – College
- Why should we hire you?
- What is the achievement that you possess that you are most proud of?
Don’t ask questions about the salary and how much time off that you will get.
Ask the interviewer/interviewers some questions.
Welcome one and all to Kevin’s Korner! I found this week’s lecture very helpful. The main reason is that we have our interviews coming up, which are worth a hefty 15%!!WOWZERS!!! I took a lot of what was said in and hopefully applied this in the interview itself.
‘Till the next time…
Hey hey hey!!
This week’s guest lecturer is Robbie Ward from BPM Media. The main role of BPN Media is influencing purchases with Digital Media. There are three main sources of influence: Audio, Visual and Interaction.
BPN Media add the name’s of the artists’ and the song titles’ and have them appearing on the screen for the viewers to see. This videos are placed in venues such as Copper Face Jacks, Fitzsimons and The Barge. They also create the text that flows across the screen that can contain messages for people by texting a particular number. Also included in these videos are adverts for restaurants. They have in-house music channels for these venues that help encourage people to re-visit the business. For example in a restaurant, French music was played on a certain day and the sale of wines from France increased.
“Content is King” “Relevance is King”
With in-store music, it is designed to keep the customers in the store as long as possible. All of the music in this case is specifically chosen. The company finds out who the target audience are, how often the visit and when. They then build up a profile on the information that has been received. They also need to know how long each person will be there to influence them.
The Media Environment
- Audit the media space for example waiting areas
- The positioning of the screens
Designing Relevant Content
- 70% of what you buy in a shop is bought when you are in the shop (something you have not planned on buying)
- People won’t watch it if it is not interesting
- Information must be kept up to date and it must be available
- Information must change to the visitors habits
- Treat the audio with care (Volume)
Some adverts that they are involved with can be seen on the window of any Centra type shop. Buy a cup of coffee now and get 20% off, or buy me in the next half hour and get 5% of!
Making It Easy For The Customer
- Make the message clear for the customer
- Always try to have it in the line of sight, at eye level and audio cover
- High clarity of visual and audio
Delivering A Measurable Return
Customers are media savvy and makes them more critical.
Roll up, Roll up!! Welcome back! Today’s lecture was interesting. It’s not particularly the end of the Digital Media sector that I want to get involved with. I’m sure there is more to the company than what was said in this lecture. This company seem to be involved heavily with getting statistics for their products to be successful. Adding names of artists and the song name and having the text scroll across the screen to say hello to the person who’s stood beside you isn’t for me. I don’t really think that I got anything from this lecture but I enjoyed listening to what it is they do. At least I know now what that part of the industry is about. I’m not too hot on the pressuring/border line bullying people into buying products.
‘Till the next time…
Hey hey hey!
So, this week we were going on a school tour to the Daíl and the Science Gallery.
Our first port of call was the Daíl on Kildare Street.
We met bright and early and waited for the stragglers to arrive and then we ventured into the place.
So, we went into the bar and had a cup of Coffee or Tea…depending on which side you were told to sit on. We got a fantastic tour of the whole building by a very nice guide. Inside the building, it is very nice. The tiles on the floor are hundreds of years old. Nice carpet, and the rails on the stairs were nice and clean. We went in and had a look at where all the Politicians sit and shout at each other, you see this on the television when the Oireachtas Report is on. We walked up a lot of stairs in the building, it would be unfortunate if you were in a wheelchair. We seen the Seanad, it has nice baby blue ceilings with faces and griffins on it. We walked down some stairs again, and seen the old money. From back in the day, like. That was deadly. I haven’t seen that money in years. Personally, I’m not a fan of the Euro notes and coins. They have no character and are pretty much the same in each country. Yeah, it’s great that we all came together and have the one currency…but I still prefer aul Catherine Mc Auley.
We seen a flag that was given to us by John F. Kennedy himself when he came to visit. It was from an Irish battalion that fought in a few of the American Civil Wars. It was good to see something like that. We also found out that an poblacht na heireann has about 140 mistakes in it. That was pretty much the tour of the Daíl.
We then broke for lunch, some went to McDonalds, others to Burger King and some even went to Wagamama!
Me and Del noticed this on the railings outside the Daíl. I think it could be a turf sign…
So, after lunch we met up at the Science Gallery at Trinity College Dublin (well, the one’s who didn’t get lost from the simple directions!). From the 20th of March until the 11th of June, there is an exhibition showing ‘Hyperbolic Crochet Coral Reef’. And the tagline is…drum roll…A Woolly Wonder. This is done by the Institute for Figuring and Companions.
So, “the distinctive crenellated forms of the Hyperbolic Crochet Coral Reef are variations of a mathematical structure known as ‘hyperbolic space‘. This geometry is an alternative to the canonical flat or Euclidean geometry that represents the surface of our Earth. Mathematicians spent hundreds of years trying to prove that anything like hyperbolic space was impossible only to discover in the nineteenth century that the laws of mathematics necessitated this form.
In 1997, Dr. Daina Taimina discovered that it was possible to model hyperbolic space using crochet, an innovation that surprised the mathematical world. Her geometrically precise models are now used to help introduce university students to the subject of non0Euclidean geometry, the mathematics that underlies general relativity and which will therefore help us to understand the structure of our universe. The unique properties of this geometry were a source of fascination to the Dutch artist M.C. Escher, whose Circle Limit series of woodprints explore the rich tesellations possible within this space.” This was wrote on the wall behind one of the parts of the exhibition.
We were shown around the different parts of the exhibition and were explained what each piece was. Each of the objects in the exhibition were created but using wool. They used crochet techniques to create the shapes and colours.
That was our tour, of the Daíl and the Science Gallery.
Hello and welcome back to another installment of Kevin’s Korner , where opinions are opinions and nothing more.
As you have read already, we went on a school tour to the Daíl and to the Science Gallery…great. The Daíl was interesting enough with some of the stuff they have on the wall. And like I said previously, it was nice to see the old money on the wall, but and I think that it is a pretty big but, why were we visiting the Daíl? I didn’t really see the relevance of this visit. It was great to see this stuff but I would have rathered not skip the classes I had that day for it because after all, we aren’t studying politics nor do I care for politics. Thank you for organizing the trip all the same. I didn’t want to act like a spoiled brat, although it was hard.
Then onto the marvellously interesting Science Gallery. I do like a bit of Science Gallery activity, stuff like making an air pump into a vacuum cleaner or creating flash dancers using static electricity. Hyperbolic Crochet Coral Reef…well, fair play to the guys who have created this because it looks like you would need to have a lot of patience (while having a great bit of craic!). It was interesting to see but I felt like a thick when they started talking about the mathematics end of it…I thought I got away from Maths when I finished secondary school…how wrong was I!! Most of the stuff reminded me of Dr.Seuss…extremely colorful. Maybe he went to visit and puked with excitement. This isn’t to say that the exhibition is not good, it’s quite the opposite. It is actually quite interesting, but you need to know what the hell is going on to understand. Like the Daíl, I didn’t see the relevance here to our course. Ah well…maybe the next outing will be closer to what we’re studying.
‘Till the next time…
Hey hey hey!!
Unfortunately, this week’s guest speaker canceled on us again…it is just as well that we are not weak minded!
Once again, we were asked to watch a video, not my favourite thing to do but it has to be done…
Simoné is a designer from Rome, Italy. He is well known for his unique characters and colorful style. His passion has grown into a global brand. Simoné works for TokiDoki. TokiDoki (‘sometimes’ in English) is the Japanese inspired lifestyle brand featuring the designs of Simoné. The company produces apparel and other products using art and iconic characters.
He started by learning Illustrator and then started to use Flash to animate his designs. He set up a personal website to act as a portfolio of sorts and a place to display his art. He also worked freelance doing jobs for different companies. He was fortunate enough to meet he right people, at the right time and in the right place and everything took off from there.
His main influences come from Japan. In Japan, animation is like showing their real life . He also takes elements of design from Italy. For advise, he says to keep improving everyday. Do not be afraid to be insecure and want yourself to get better and to always be humble because there is always someone better out there.
This was fantastic, if only we had the opportunity to meet his guy. He started with nothing and now has it all in his hands. Extremely impressive career to date. Watching the video this time was completely different to the last time. There was so much more taken from this. Again, this is the type of work that I would love to get into. Seeing that he uses Adobe Illustrator to create his visions is fantastic because normally you need to know how to use different animating programs to create a figure. This makes it easier for everyone because, in my opinion, Illustrator is a fantastic program and after watching this, it just got a heap load better.
‘Till the next time…
Hey hey hey!!
This weeks guest speaker is Fiona Kelly from Glimmer Digital Design, which is her own business. Fiona is also part of FLK Studio.
Fiona came in to talk to us about inspiration. There are many places out there that you can draw your inspiration from, all you have to do is know where it is and how to take certain parts and make it your own. Some of the projects she worked on include:
Fiona done a couple of week research when she was creating this project. She looked at images of Vespas (the bikes) and advertisements for them. She also looked for retro sites for bikes and then looked at style elements.
Fat Kitty Films
Done her research on fonts and images. She looked up 1950 style fonts, then the styles and the colours. As the name of the company had a cat in it, she looked for pictures of cats and how she could involve this in the logo. Fiona told us that it would be wise to save all of your progress as you go on. Save each different design as this could come in handy later on on a different project.
Dublin Gay Theatre Festival
The previous website for the event had dull colours and bad user interface. She looked at other websites and festivals for reference.
Fiona was involved with creating a flash banner ad for the website.
The clients wanted Fiona to redesign their site using things that they liked.
Some advise that Fiona gave us was to look everywhere for inspiration and do our research relative to the projects that we are working on. She also told us not to really confine ourselves and to learn as much from all programs.
Talent is the desire to practice.
I absolutely loved this lecture!! I learned a lot from this. Graphic Design is something that I have in mind to work at later on after I complete college. I now know that nothing is really an original, but just pieces of other peoples work cut apart and put back together in their own specific way to make it their own. I hope that we get more guest speakers like this…
‘Till the next time…
Hey hey hey!!
This week’s guest speaker bailed on us so we were asked to watch a video on creative inspiration.
Troika Design Group
Troika specializes in branding for television. The company likes to solve each problem with a project from a unique, creative point of view. When they are taking their images, they use a lot of contrast in the faces and more dramatic lighting to get a dramatic feel. When thinking creatively, the company prefer to think of ideas visually rather than writing them down. According to the workers, Troika is a fun, well oiled machine!
Troika have been involved with with many big name companies such as Fox, ABC, Oxygen, Starz, ESPN and Sportcentre. The agency is based in Hollywood, California. There are 25 people that make up Troika Design Group including designers, animators, producers and editors. It is a collaborative environment in that each group having their own work areas so that they can all work together, no matter the job title.
A primary focus at Troika is ‘Network Branding’. Network branding is when a connection is created between the channel or network and the audience. They do not limit their application of this perspective to graphic design. Troika has recently re-branded the Fox network. When creating new projects, especially for television use, they search through all of the other networks advertising, styles and effects so as they can create a more ground-breaking effect. The passion is to bring brands to life through the best of what design provides, which is a distinct expression of a brand’s position and value.
I didn’t really take much from watching this video. It is hard to get the information you want from people in this business when it is recorded. I would have liked to ask a few questions as I have an interest in this are of media.
‘Till the next time…
Hey hey hey!
This weeks guest speaker was Emma Wade. Emma is a visual artist based in Dublin. She generally works with installation, Digital Media and Performance. She graduated from the Institute of Art & Design Dun Laoghaire. She then worked in a design company for two years. After this, Emma moved to Dublin to a high street printer. A visit to the Irish Museum of Modern Art in 2005 is when Emma decided that she wanted to be an artist.
Emma also has a Master Degree from the Fine Art Department of NCAD. Here, she learned about new technologies. At the end of first year, she created the ‘Cheer Up’ sound installation. This was designed to life people’s spirits. The inspiration for this came from one morning when Emma woke up to the sound of cheering from the crowd outside her apartment during a marathon and thought ‘ wouldn’t it be great to wake up to cheering every morning’. Each time the mat is activated, the cheering gets louder.
For her Masters exam, she created an exhibition (Two roomed mixed media installation) from the point of view that her dog would see from. She attached all kinds of equipments to the dog including a gps, a mini cctv camera and a skype headset. The project was called ‘Rexotrek’. With her exhibition, the people needed to enter this by crawling on their hands and knees to experience the piece.
After this, Emma partook in a three month internship at the Guggenheim museum in Manhattan, New York.
Emma has recently undertook an artist residency in Limerick City Gallery of Art where she worked on ‘Behind Smoke & Mirrors’ for a month. Her practice is based with RedSpace Studios in Dublin.
One of the latest projects Emma has done is the H.U.G.S. (Human Utopian Generation System), which gives the user the sensation and feeling of getting a hug. The inspiration from this stemmed from the free hugs movement.
Dr. Temple Grandin and her apparatus, the squeezing machine, also played a part in this creation. The jacket is made up of bin bags and bike tubes! Four different jackets were created, each with a different intensity.
If you would like to see more of Emma Wades’ project, you can log onto her website at: http://www.emmawade.com/
I found this lecture to be quite interesting. I don’t think that this type of career would suit me, even though I am quite…abstract myself. Although, I have sketched out a number of ideas that I hope to create sometime in the future. I have learned that with this type of career, after college, you just have to create your ideas and hope that it gets the right coverage!
I have two favourite artists. The first is Salvador Domingo Felipe Jacinto Dalí i Domènech (Salvador Dalí) and my second is Hans Rudolf “Ruedi” Giger. If I was to aspire to be any visual artist, it would most definitely be these.
‘Till the next time!
Hey hey hey!
This weeks speaker was Ian Cudmore from Chutney Films.
Ian talked to us firstly about what he accomplished when he finished college. He graduated from NCAD in 2006 from Industrial Design and Product Design. He completed a Masters Degree in Trinity College Dublin studying Music and Media Technology. Ian done this course almost exclusively so as that he could learn more about music technology and also wanted to keep an open mind. This is where Ian started to play with video, which lead him veer into that direction. Ian thinks that we are in a better position than other people who have graduated and work in the sector because we are being taught more tools so will have a broader range of knowledge.
After this, he had a three month internship at One Productions,mainly working with Flash ads. He then moved onto Hyper Production Company. Unfortunately, the company closed. This resulted in him being shunted into freelance work, which was something he had never thought about doing. He done stuff on his own and there’s no reason you can’t do the work that you want to do and there is nothing stopping us making as big a splash as possible.
Ian made a number of music videos both as projects and on his own time. He created a video for a Scottish artist called James Yorkston. He sent the video that he had made through Myspace and expected nothing back. They contacted Ian and told him that they liked what he had created and if he would be interested in doing a documentary for him. He accepted and one thing then led to another. He also created a music video for him. He created an EPK, which is an Electronic Press Kit. This is a short documentary for the press so that you can make a good impression for the small artist to make a splash.
Ian met a guy called Donal Dineen through James. Donal does photography and creates loops from his photographs and projects them at concerts. Ian followed Donal around with a friend with basic equipment. Donal done the background for Lisa Hannigan’s first gig which led to her getting in touch with Donal and Ian to create an EPK for her. They had a small crew, but with better cameras. They spent the weekend in Kerry recording concerts and interviews. They didn’t get a lot of money but both parties benefitted from the experience. The particular song that they had done for Lisa was viewed by a talkshow host in America and invited her on to the show.
Maeve Higgins met Liam McGrath from Scratch Films. He asked Ian to do the pilate of Maeve’s show. They got commission to create a four part series. A small crew, but much better equipment. This was his first proper production job. The production of the show took 3 -4 months with editing, filminf and any archive footage. The stop-motion of the fish took 12 hours to do. After this, he started to tell people he was an editor.
When it comes to editing, we should be organised with all of our files because in a few years we could remember recording something that would fit well with a project, but spend too much time trying to find it! The ratio fro recording is 20:1, you have to film 20 times what you actually need. Ian was an assembly editor with Scratch Films on a show called ‘The School’. He started January of last year and they had been filming all year. He liased with the director on who should be focused on to get more interesting shots.
Ian got great experience with Liam and with RTÉ. He done a Christmas episode for Maeve which took about three weeks to cut. In the first week, the director sees the rough cut. Then there is a 40 minute rough cut which the RTÉ commissions editor gives notes to the director who in turn gives them notes to the editor on what to cut out. The hardest part of editing is trying to cut 28 minutes down to 24 minutes. The most important is leaving time at the end to make the last minute changes to the details which will make or break a project.
Ian then showed up eight tips for writing a short story from the writer Kurt Vonnegut.
- Use the time of a total stranger in such a way that he or she will not feel the time was wasted.
- Give the reader at least on character he or she can root for.
- Every character should want something, even if it is only a glass of water.
- Every sentence must do one of two things; reveal character or advance the action.
- Start as close to the end as possible.
- Be a sadist.
- Write to please just one person.
- Give your readers as much information as possible, as soon as possible.
The following are extracts from Vonneguts’ book ‘A Man Without a Country’.
At the moment, Ian is ‘officially directing’ a three episode mock documentary called ‘We Own The Streets’ for Storyland, which is a quick way to get into RTÉ. The ‘show’ is about a guy called Tom Walsh, who is a friend of Ian’s, that created a character called ‘XL’. XL is thirty years old and unemployed. He likes music and “free running”. Everybody plays themselves in the episodes. It is masquerading as an edgy counter culture documentary, each episode being seven minutes in duration.
That was the end of the lecture. This is also something Ian said, ‘Beautiful things grow out of shit, Things come out of nothing and evolve out of nothing. The most promising seed may turn to nothing and the unpromising in the beginning to something…’
From this lecture, I have learned that it is a stressful road to getting into the filming business. But, with a lot of perseverance, it can be possible. I found this lecture to be the most interesting to date. Film and video is something that I have in mind to do when I graduate. I have always had an interest in making music videos and documentaries, especially the type of documentary that Ian is doing for Storyland. With the advice that Ian has given, I will definitely take all of this on board and hopefully I will be able to put this advice to good use in the future.
A favourite documentary of mine is ‘Dogtown and Z-boys’ which is about the history of skateboarding and also won the Independent Spirit Award for Best Documentary Feature amongst other numerous awards from the Sundance Film Festival.
‘Till the next time!
Hey hey hey! Another week over.
Our guest speaker could not make it to the lecture, so we watched a recording of his visit from last year.
This weeks guest was Edward Melvin. Edward is a Project Manager from ICAN. This is a link to the company’s website; http://www.ican.ie/flash/ .
Edward started by telling us how he got into working in the Digital Media sector. Whilst in college, he worked for a bi-monthly newsletter. Here he had to meet deadlines for the release of the letter. This was the progression forward for him.
ICAN is a ‘digital’ advertising and communications agency. They help their clients to make the right decisions. They use strategies to help define a vision. The projects involve creativity, teamwork, planning and experience. Some of the services that ICAN provide include Web Design, Search Marketing, Online PR and Project & Campaign Management.
Advertising is the core business of ICAN. One example of the work is for the World Rally Championships on Ireland. They made a video where you can insert yours or a friends face into the video and email it to people.
The company focuses on engaging people and converting. Converting depends on the project objectives. This includes a sale, a download, a visit or an enquiry.
Who works in ICAN?
- 1 Managing Director
- 7 Creative
- 7 Production
- 5 Client Services
- 3 Media
- 2 Search Marketing
- 1 Accounting
Why do people advertise online?
There is a clear return on investment. More people are using the internet to communicate. Online campaigns are also more flexible.
A good brief provides clarity. Clear objectives and metrics and a definition of who is involved are all elements of providing a clear brief. A bad brief can provide opportunity. Here is where the agency helps the client to figure out an idea.
A concept is an idea of how the project will work. It is communicated through storyboards, visual designs and core propositions.
The most important part of any stage id the plan. This is because changes are easier to change at this point of the project.
The primary role of the Project Manager is to ensure that a profitable project is delivered on time and to the clients expectations. A successful project is ensured by keeping realistic estimates, detailed planning and/or effective communication.
Agency work is said to be fast paced, hectic, stressful and is rapidly changing. It is also rewarding and exciting.
This concluded Edward’s presentation.
Although this is in the Digital Media sector, it does not appeal to me. I am more interested in the animating end of Digital Media. This lecture did open my eyes more on a part of the sector that I did not really know all that much about!
In Clodagh’s class, we were learning about Spirals. We made a petal shape using the circle tool. We clicked on the artboard and inserted a height of 150px and height of 25px. When this was drawn, we chose transform each and selected the option that we required such as a 30 degree angle. By pressing CMD+D, we repeated the petal until we had a complete flower. After this, we selected all of the ‘petals’ an chose unite from the Pathfinder tool to get rid of the unwanted lines inside.
We repeated the same process but replaced the circle with a star. We used the direct selection tools to change the shape.
We drew out another star, and selected each of the points and used the handles to swap around and make an inverted point. We then transformed the scale.
We opened the surfboard image from before and copied it three times. We used a number of different effects from the Pathfinder tool to change the image.
Next we typed the word ‘green’ and gave it two stroke colours by turning it to outline mode. We recreated a flower to put underneath it.
Finally, we created a logo using different sized circles and the divide tool. This is the result.
Well, that’s it for another week. Looking forward to the next assignment for this!
‘Till the next time!